InvenTire began with a single question: how do we leverage consumer demand to improve road safety?
Drivers currently face 3 options:
Using the same set of tires year-round is almost impossible. In colder climates, winter tires are either required by law or absolutely vital for safe driving.
Option 2 works, but poses major safety risks because all-season tires wear out quickly in the summer and do not perform as well on ice/snow as winter tires.
Option 3 is the safest, however most consumers prefer not to pay for an expensive storage space and lug their tires to and from the dealership every six months.
Drive with season appropriate tires
Unfortunately, many drivers sacrifice safety and choose options 1 or 2 because driving with season appropriate tires is expensive and inconvenient.
However, the InvenTire business model makes Option 3 a no-brainer!
We have the opportunity to create safer driving conditions across the nation.
The key is convenient, affordable tire storage for consumers.
Thousands of automobile accidents occur every year because drivers are not using season appropriate tires.
You can be part of the solution, by providing a service for consumers that makes appropriate seasonal tire usage a no-brainer.
But what about all-season tires?
All-season tires are an insufficient compromise. The table below breaks down the key differences between summer, winter, and all-season tires.
Winter tires are made of a specially designed rubber compound that remains flexible in freezing temperatures. They reduce the stopping distance by 30 to 40 percent when compared to all-season tires. The force of a crash increases as the square of impact speed, meaning winter tires can be the difference between life and death. Tire manufacturers must balance the trade-off between flexibility in cold temperatures and tire wear and heat buildup. Winter tires retain too much heat and deteriorate quickly in hot temperatures, while summer tires harden and lose traction on ice, snow, and slush. All-season tires have good and bad characteristics from winter and summer designs, meaning they sacrifice traction in cold temperatures and still wear out quickly in warm temperatures.